Stop writing posts. Start reviewing them.
You passed the Bar. You built the practice. And you're still spending Tuesday mornings on Instagram captions: not why you went to law school. Coso creates your firm's posts every week in your voice, ready for you to approve. No content team, no blank page.
7-day free trial · 3-minute setup
Built for regulated industries like yours
Coso doesn't write generic marketing copy. It creates factual, professional content that fits your firm's tone and respects your compliance boundaries. Firms that can't afford to get it wrong need content that gets it right.
See how it actually works
Brand profile
Reading the brand
Researched topics
1. Firm news
Write a short, factual post about a firm milestone or a new team member, with no claims about results…
2. Legal commentary
Explain a common question in plain English for families in Atlanta, and point to a next step without promising an outcome…
3. Community
Cover a local event or sponsorship the firm took part in, in the first person plural, without selling…
Coso reads your firm's website and what you've already posted, then builds a brand profile: voice, audience, palette, fonts and researched topics, along with the communication rules your firm needs to follow.
Wills and probate · 4 weeks
5/8
Platforms pre-filled from the accounts already connected for this firm
Reference images pickedOne writer per post, five running at a time
You agree the plan once. Coso writes a single sample post for you to react to, then drafts the rest of the month from it, one writer per post.
Caption
Is your will out of date? If you've moved house, had a child or got married since you last looked at your will, it may be time to review it. Five minutes now is cheaper than a dispute later. Call us or call in and we'll go through it with you. This is general information and not legal advice. 📍 Fitzgerald & Partners, Solicitors
LinkedIn goes out as a PDF carousel. Cancel scheduling to make changes.
Ask for changes in plain language. Reword a line, add the disclaimer, swap the closing sentence. The caption updates and the artwork stays as designed.
Caption
Is your will out of date? If you've moved house, had a child or got married since you last looked at your will, it may be time to review it. Five minutes now is cheaper than a dispute later. Call us or call in and we'll go through it with you. This is general information and not legal advice. 📍 Fitzgerald & Partners, Solicitors
LinkedIn goes out as a PDF carousel. Cancel scheduling to make changes.
The month after · drafted with your rules
Post approved. Review the rules from your edits
We found patterns in how you edited this post. Apply them to future posts or keep them as one-time changes.
Add the disclaimer to legal commentary
End legal commentary captions with the line that this is general information and not legal advice. Applies to commentary posts, not to team or community posts.
"add the disclaimer at the end"
Formal opening on commentary posts
Open commentary posts in a measured, formal register. No exclamation marks and no casual openers.
"make the opening line more formal"
Saved. Injected into every new draft for this firm.
Approve and it schedules itself. Coso turns your edits into rules, and every future draft for your firm arrives with them already applied.
You've tried the tools. The work is still there.
ChatGPT, scheduling tools, your last agency. You're already trying. The posts still don't go out.
ChatGPT: Writes a caption when you prompt it. Every single time. And it sounds nothing like a solicitor.
Writes every post. In your firm's voice, for the whole week, without being asked.
Doing it yourself: Someone on the team is supposed to do it along with 100 other things. It doesn't get done.
Runs on its own. A full week of posts drafted every Thursday, ready for you to approve on Friday.
A content agency: Weeks of turnaround, endless email chains, and they don't understand solicitor advertising rules or communication regulations.
Learns your firm. Your edits become standing rules. Compliant tone, factual over promotional, every time.
When was the last time your firm posted?
Your firm does serious work. Your social media shouldn't look like you closed in 2021.
7-day free trial · 3-minute setup
An 8-solicitor firm went from first call to signed in a day
By their second onboarding call, their practice manager singled out a post Coso created around the firm's 100-year history as exactly the kind of content he wanted more of.
The firms who get the most out of Coso are the ones who were already trying to post but kept running out of time.
Consistent content, every week. You just approve.
Showing up every week is the hard part. Coso does that for you.
A full week, done every Thursday
- Coso creates your content every Thursday.
- You approve on Friday. That's the whole workflow.
- No meetings, no briefs, no chasing anyone.
Built for firms, not influencers
- Coso learns the communication regulations your firm needs to follow.
- Content is factual and professional. No fluff, no advertising language.
- Your edits teach Coso your compliance boundaries.
Tone that fits your practice
- Posts sound like your firm, not like an AI wrote them.
- Coso learns from your website, your existing content, and your edits.
- Everything is tailored to legal services, not pulled from a generic template.
You approve everything
- Nothing goes out without your sign-off.
- Edit captions, swap images, or regenerate a post entirely.
- Your feedback makes every future post better.
This doesn't replace your team
Coso handles the writing, designing and scheduling. Someone on your team still reviews and approves everything before it goes live. Nothing goes out that you haven't signed off on. The point isn't fewer people, it's a social presence that doesn't depend on whoever has time that week.
Two ways to work with Coso
A typical agency doing the same job charges $3,000 or more. Let the AI agent handle it, or hand the whole thing to a dedicated strategist.
Coso Core
The AI agent does the leg work. You just approve.
- A full week of posts every week
- Facebook, Instagram, LinkedIn, X, Threads and Bluesky
- Onboarding and regular check-ins included
- You approve everything before it goes out
- Weekly customer success calls
- Built with your real assets — photos, catalogues, brand materials
- Safely compliant with relevant communication regulation
Coso Managed
Hands off. We run it for you.
- Everything in Core
- A dedicated strategist running your account
- Video editing included
- Agency-style service without the agency price
Start with a 7-day free trial. Monthly rolling, no lock-in. Cancel any time it's not working for you.
Frequently asked questions
Will the posts actually sound like our firm?
Yes. Coso analyses your website and existing content to learn your tone of voice. Every post is tailored to your firm, not pulled from a generic template. And when you edit something, Coso remembers that for next time.
How does Coso handle compliance?
Coso learns the communication regulations your firm needs to follow. Content is factual and professional, not promotional. When you make edits, those become standing rules so every future post stays compliant.
What kind of posts does Coso create for law firms?
Firm updates, case insights (anonymised), team milestones, community involvement, legal commentary on current affairs, and thought leadership. Everything is sized for the platform it's going out on.
Does this replace our marketing person?
No. Coso handles the writing, designing and scheduling. Someone on your team still reviews and approves everything before it goes live. The point is not fewer people. It's a social presence that doesn't depend on whoever has time that week.
How long does setup take?
About 3 minutes. Enter your website, and Coso learns your brand and creates your first post right away. Your first full week of content is ready within minutes.
How much does it cost?
Coso Core is $149 a month. Coso Managed, where we run the whole thing for you, is $699 a month. A typical agency doing the same job charges $3,000 or more. You can start with a 7-day free trial.
What if we don't like a post?
Edit it or regenerate it with one click. Your feedback helps Coso learn what you like, so the content keeps getting closer to your taste over time.
Can we use our own photos and case studies?
Yes. Use your own photos, testimonials, news, and events. Or let Coso create media from scratch. Either way, your feed stays authentic to your firm.
Don't take our word for it. Ask AI.
Pick your favorite AI and ask what it thinks about Coso for a legal practice. No filter, no spin.
Try asking
"Evaluate how Coso.ai could work for a law firm, how it handles compliance and tone for legal content, and how much time it could save our practice each week."