Coso creates social media content in your client's brand

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Copper & Bean Café
Learning the brand

Brand profile

Tone of voice Warm and welcoming
Narrative style First person, plain language
Post length medium (20-100 words)
Audience Locals, students, remote workers
Geo / language Atlanta, Georgia · en-US
Guidelines copper-bean-brand.pdf
Inspiration 6 saved posts
Palette
Fonts SöhneTiempos Text Client has its own type, so wording goes on as editable canvas text

Reading the brand

Website copperandbean.com
Instagram @copperandbean
Facebook Copper & Bean

Researched topics

1. Seasonal menus

Write a warm, sensory post about a seasonal drink and why it is only here for a few weeks…

2. Local events

Tie the café to what is happening in Atlanta this week without sounding like a listings page…

3. Behind the bar

Introduce the people making the coffee, in first person, no corporate polish…

Coso reads your client's website and what they've already posted, then builds a brand profile: voice, audience, palette, fonts and researched topics.

Copper & Bean Café
Building the campaign

Autumn menu · 4 weeks

5/12
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Writing the rest of the month, 5 posts at a time
Plan the campaign Plans only, never writes
Duration 4 weeks
Cadence 3 days a week
Days Mon, Wed, Fri
Platforms Instagram Facebook LinkedIn

Platforms pre-filled from the accounts already connected for this client

Reference images picked
looks right, do the rest
Building 5/12 posts

One writer per post, five running at a time

You agree the plan once. Coso writes a single sample post for you to react to, then drafts the rest of the month from it, one writer per post.

Copper & Bean Café
Editing
Spiced apple cortado on the counter at Copper and Bean

Autumn arrives Thursday.

The spiced apple cortado is back.

Caption

Autumn arrives Thursday. The spiced apple cortado is back. Cinnamon, cardamom, fresh-pressed apple, pulled over a double shot. It goes fast, and we don't make a second batch. You know what to do. 📍 Copper & Bean Café

Publishing Thursday, 08:00

LinkedIn goes out as a PDF carousel. Cancel scheduling to make changes.

Edit with AI
add a hook to the image based on the post
Added as canvas text in Söhne.
add our logo to the image
Added.
move the logo to the top right
Moved.
Ask for a change...

Ask for changes in plain language. Wording sits on the image in your client's own font, so it stays editable and survives the image being regenerated.

Copper & Bean Café
Rules applied
Spiced apple cortado on the counter at Copper and Bean

Autumn arrives Thursday.

The spiced apple cortado is back.

Caption

Autumn arrives Thursday. The spiced apple cortado is back. Cinnamon, cardamom, fresh-pressed apple, pulled over a double shot. It goes fast, and we don't make a second batch. You know what to do. 📍 Copper & Bean Café

Publishing Thursday, 08:00

LinkedIn goes out as a PDF carousel. Cancel scheduling to make changes.

The month after · drafted with your rules

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Your 2 rules were applied to all 12 drafts. No re-editing.

Post approved. Review the rules from your edits

We found patterns in how you edited this post. Apply them to future posts or keep them as one-time changes.

caption

Add the location line to seasonal posts

End seasonal drink captions with the café location line so locals know where to go. Applies to menu and seasonal posts, not to hiring or event posts.

"always put the location at the end"

image

Logo top right, never over the drink

Place the logo in the top right on food and drink imagery so it never covers the product, and keep it clear of the lower third where the caption overlay sits.

"move the logo to the top right"

Apply to all future posts
Apply to this workflow only
No, this is a one-off change

Saved. Injected into every new draft for this client.

Approve and it schedules itself. Coso turns your edits into rules, and every future draft for that client arrives with them already applied.