Coso writes the posts between your appointments

Health tips, team introductions, seasonal reminders. A full week of posts in your clinic's voice, ready for you to approve.

Try it free for 7 days

7-day free trial · 3-minute setup

Built for practices where trust comes first

Coso drafts practical, plain-language posts and learns the rules you set, like leaving out outcome claims and patient photos. Nothing goes out until you approve it.

See how it actually works

Millbrook Physio
Learning the brand

Brand profile

Tone of voice Warm, reassuring, practical
Narrative style Plain language, no medical claims
Post length medium (30-80 words)
Audience Local adults, desk workers, club athletes
Geo / language Atlanta, Georgia · en-US
Guidelines millbrook-brand-guide.pdf
Inspiration 6 saved posts
Palette
Fonts InterGeorgia Clinic has its own type, so wording goes on as editable canvas text

Reading the brand

Website millbrookphysio.com
Instagram @millbrookphysio
Facebook Millbrook Physio

Researched topics

1. Everyday tips

Write a short, practical tip for people in Atlanta with a desk job, and say when to book an appointment…

2. Meet the team

Introduce a clinician in the first person plural, with what they are interested in and no claims about outcomes…

3. Seasonal and local

Tie advice to what is happening in Atlanta this month, such as a local race or the clocks changing…

Coso reads your clinic's website and what you've already posted, then builds a brand profile: voice, audience, palette, fonts and researched topics.

Millbrook Physio
Building the campaign

Desk health · 4 weeks

5/12
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Writing the rest of the month, 5 posts at a time
Plan the campaign Plans only, never writes
Duration 4 weeks
Cadence 3 days a week
Days Mon, Wed, Fri
Platforms Facebook Instagram

Platforms pre-filled from the accounts already connected for this clinic

Reference images picked
looks right, do the rest
Building 5/12 posts

One writer per post, five running at a time

You agree the plan once. Coso writes a single sample post for you to react to, then drafts the rest of the month from it, one writer per post.

Millbrook Physio
Editing

Back pain at your desk?

Three stretches to try today.

Caption

Back pain at your desk? Three stretches you can do before your next meeting. Neck rolls, a seated twist and a hip flexor stretch against the wall. Two minutes, no equipment. If the pain has lasted more than a couple of weeks, come in and we will take a proper look. This is general information and does not replace a consultation. Millbrook Physio, Atlanta

Publishing Thursday, 08:00

Instagram gets the square, Facebook gets the landscape crop. Cancel to edit.

Edit with AI
add a hook to the image based on the post
Added as canvas text in Inter.
add our logo to the image
Added.
move the logo to the top right
Moved.
Ask for a change...

Ask for changes in plain language. Add the disclaimer, soften a line, swap the closing sentence. Wording sits on the image in your clinic's own font, so it stays editable.

Millbrook Physio
Rules applied

Back pain at your desk?

Three stretches to try today.

Caption

Back pain at your desk? Three stretches you can do before your next meeting. Neck rolls, a seated twist and a hip flexor stretch against the wall. Two minutes, no equipment. If the pain has lasted more than a couple of weeks, come in and we will take a proper look. This is general information and does not replace a consultation. Millbrook Physio, Atlanta

Publishing Thursday, 08:00

Instagram gets the square, Facebook gets the landscape crop. Cancel to edit.

The month after · drafted with your rules

M
T
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Your 2 rules were applied to all 12 drafts. No re-editing.

Post approved. Review the rules from your edits

We found patterns in how you edited this post. Apply them to future posts or keep them as one-time changes.

caption

Add the disclaimer to health tips

End every tip or advice post with the line that this is general information and does not replace a consultation. Applies to advice posts, not to team or event posts.

"add the disclaimer at the end"

image

No patient photos in posts

Never use photos of patients or treatment rooms with people in them. Use illustrations, team photos with consent, or plain brand backgrounds.

"no patient photos please"

Apply to all future posts
Apply to this workflow only
No, this is a one-off change

Saved. Injected into every new draft for this clinic.

Approve and it schedules itself. Coso turns your edits into rules, and every future draft arrives with them already applied.

You've tried the tools. The work is still there.

ChatGPT, a scheduling tool, your last agency. You're already trying. The posts still don't go out.

Writing content
✕

ChatGPT: Writes a caption when you prompt it. Every time, and it doesn't know what your clinic can and can't say.

✓

Writes every post. In your clinic's voice, for the whole week, without being asked.

Staying consistent
✕

Doing it yourself: Posting happens in the gap between patients. Most weeks there isn't one.

✓

Runs on its own. A full week of posts drafted every Thursday, ready for you to approve on Friday.

Getting it right
✕

A content agency: Two weeks to hear back about a small tweak, and they don't know your clinic.

✓

Learns your practice. Your edits become standing rules, like no patient photos and a disclaimer on every tip.

Who posts while you're with patients?

Most weeks, nobody does. Coso drafts the week so there is something to approve on Friday.

Try it free for 7 days

7-day free trial · 3-minute setup

Posting, handled. You just approve.

Finding the time between appointments is the hard part. Coso does the drafting.

A week of posts, every Thursday

  • Coso drafts your content every Thursday.
  • You approve on Friday and that is the whole workflow.
  • No briefs, no meetings, no chasing.

Your rules, applied every time

  • Tell Coso what your clinic can and cannot say.
  • Fix a post once and the fix becomes a standing rule.
  • No patient photos and no outcome claims, if that is your rule.

Practical, in plain language

  • Tips patients can use the same day.
  • Coso learns your tone from your website and past posts.
  • Posts sound like your clinic, not a leaflet.

You approve everything

  • Nothing goes out without your sign-off.
  • Edit a caption, swap an image or regenerate the post.
  • Approve in the dashboard or over WhatsApp.

This doesn't replace your team

Coso handles the writing, designing and scheduling. Someone on your team still reviews and approves everything before it goes live. Nothing goes out that you haven't signed off on. The point isn't fewer people, it's a social presence that doesn't depend on whoever has time that week.

Two ways to work with Coso

A typical agency doing the same job charges $3,000 or more. Let the AI agent handle it, or hand the whole thing to a dedicated strategist.

Most practices start here

Coso Core

The AI agent does the leg work. You just approve.

$149 /month
  • A full week of posts every week
  • Facebook, Instagram, LinkedIn, X, Threads and Bluesky
  • Onboarding and regular check-ins included
  • You approve everything before it goes out
  • Weekly customer success calls
  • Built with your real assets — photos, catalogues, brand materials
  • Safely compliant with relevant communication regulation
Try it free for 7 days

Coso Managed

Hands off. We run it for you.

$699 /month
  • Everything in Core
  • A dedicated strategist running your account
  • Video editing included
  • Agency-style service without the agency price
Talk to us

Start with a 7-day free trial. Monthly rolling, no lock-in. Cancel any time it's not working for you.

Frequently asked questions

Will the posts sound like our practice?

Yes. Coso reads your website and existing content to learn your tone of voice. Every post is written for your practice, not pulled from a template, and when you edit something Coso remembers it for next time.

How does Coso handle what we can and cannot say?

You tell Coso the rules, such as no outcome claims, no patient photos and a disclaimer on advice posts. When you edit a draft, the edit becomes a standing rule. Coso doesn't replace your own judgement, and you approve every post.

What kinds of posts does Coso create for a clinic?

Practical tips, team introductions, seasonal reminders, local events and clinic news. Everything is sized for the platform it is going out on.

Does this replace our practice manager or marketing person?

No. Coso handles the writing, designing and scheduling. Someone on your team still reviews and approves everything before it goes live.

How long does setup take?

About 3 minutes. Enter your website, and Coso learns your brand and creates your first post right away. Your first full week of content is ready within minutes.

How much does it cost?

Coso Core is $149 a month. Coso Managed, where we run the whole thing for you, is $699 a month. A typical agency doing the same job charges $3,000 or more. You can start with a 7-day free trial.

What if we don't like a post?

Edit it or regenerate it with one click. Your feedback helps Coso learn what you like, so the content keeps getting closer to your taste over time.

Can we use our own photos?

Yes. Use your own photos of the clinic and team, or let Coso create media from scratch. If you have a no-patient-photos rule, tell Coso and it will keep to it.

Don't take our word for it. Ask AI.

Pick your favorite AI and ask what it thinks about Coso for a healthcare practice. No filter, no spin.

Try asking

"Evaluate how Coso.ai could work for a healthcare practice, how it handles tone and the rules around health content, and how much time it could save our team each week."

Your waiting room is full. Your feed shouldn't be empty.