Growing your social media accounts depends on a few factors that influence the pace and success of your efforts. Some of those factors are:

• choosing the proper channels;

• frequent publications;

• appropriate advertising methods;

• community building;

• branding.

When implemented properly, you have all of the ingredients you need to run a proficient social media campaign. However, staying on top and constantly improving is influenced by another factor that is often overlooked - analytics. They can:

• help you to understand your audience and their content preferences better;

• be a great indicator of which social media channels work best for your particular brand;

• combine data from your brand with one of your competitors to guide you on which methods work best in your niche.

And the list goes on and on. Their importance for your social media presence is undisputed. And to ensure that you choose the best software to do the job, we have compiled a list of the best analytical tools for social media.

Connect Mor

Connect Mor is one of the most detailed analytic tools for social media, providing all the intel you might need. Once you login into the software, you’ll find the analytics section on the “Dashboard” tab.

From there, you select your preferences to display your desired analytics. You can choose the social media channel (Twitter, Instagram, or Facebook), your client, and time frame, as well as include or exclude specific terms. Once you set your preferences, you will get four charts to analyze:

• engagements rates by user;

• engagement heatmap;

• average daily engagement rate;

• average hourly engagement rate.

With these charts, you can easily pinpoint which days provide the best engagement rates and what influenced them (a particular post, image, or other activity on that day).

You can also find the “Top Hashtags” and “Top Topics” sections on the dashboard. These analytics will keep you updated on the trending hashtags and topics ranked by engagement rates, which you can then incorporate into your content plan.

The next analysis you can perform with Connect Mor is on the “Individual Competitor” tab. You simply input the link of the competitor’s page and select the time frame you want to investigate. From there, you will get an engagement heatmap that showcases the exact day and hour when their engagements are piqued.

You can also access the engagement over time chart that displays their engagement rates, combined with post frequency and the change in their follower number.

What separates this software from other social media analytics tools is its additional functionalities. That especially applies to the “Draft Posts” feature that you can use as a start-to-finish post creator.

Firstly, you upload the image into the AI, which recognizes the image’s theme and gives you five caption suggestions (with hashtags included). From there, you paste the text into the post analyzer for additional conditioning.

The AI will compare that text and image to successful posts and identify what needs upgrading. If the caption needs to be enhanced, it will extract certain stale or overused words. Next, it will give you alternative terms to substitute those words and increase your ranking potential.

Image-wise, the software will also give you examples of the best-ranking images on Instagram (or any other social media), which you can reuse for your post as well.

The pricing for Connect Mor starts at $50/month, with a free trial included so you can take a look and put its features into practice.

BuzzSumo

BuzzSumo is another versatile tool that falls into the category of analytical tools for social media. It works by scraping data from selected platforms to determine which topics and posts provide the best engagement rates.

It sorts that information into categories, such as:

• topic quality,

• platform potential for your brand,

• best days for publishing,

• which content type works best.

Furthermore, you can steer your analysis solely toward competitor analysis. You can get insights on their most shared content by running the competitor analysis. You can also turn on notifications for your competitor’s posts. That way, you can gain inspiration from the content that may be currently trending. Finally, you’ll get a report with various stats to examine your competitor’s strategy.

BuzzSumo offers other functionalities that may enhance your digital marketing efforts, including:

• social media monitoring,

• engagement tracking,

• targeting,

• click tracking, etc.

• The pricing for this tool starts at $119/month for a single user.

  
  

Buffer

Buffer is a simple yet effective social media analytics tool that provides all the necessary data in a single dashboard. It is integrated with Facebook, Twitter, LinkedIn, and Instagram, where you can track performance and create reports.

Its functionality is dedicated to examining your presence and comparing your success across different channels. You can use it to:

• compare paid and organic traffic results,

• track engagements across different platforms,

• track posts, hashtags, and stories,

• inspect audience demographics.

Once you extract the data you need, you can conveniently compress it into a shareable report.

With this data, you can quickly determine the best posting times, which posts work best for your brand, and which posting frequency gets the most engagements.

The pricing of Buffer starts at $5 per month per channel.

Quintly

Quintly is one of the most detailed analytical tools for social media that provides various analytics and integrations to maximize your report quality.

It offers more than 350 different metrics of social media platforms, and it even allows you to craft your own metrics that you need. As they are customizable, it enables you to identify the best course of action for your business precisely.

Naturally, it is easy to get confused and lost with that many metric options, which Quintly solved with the “Instant Insights” feature. This feature allows you to search the wanted metrics tab with a text box and simply type in the chart you need.

This software also offers competitor analysis, where you can select multiple competitors and inspect their engagement rates over time.

The pricing for Quintly starts at $410 per month, so although very detailed, it is definitely on the more pricey side.

In conclusion

Utilizing reliable analytics software is one of the vital segments of successfully running social media pages. They can reveal data that is impossible to notice by eye and significantly improve your social media strategy. Furthermore, they will save you a lot of time, as analysis by hand takes up huge amounts of time, energy, and resources.

These software solutions offer different perks at different price ranges, so it is up to you to choose the one that you find the most convenient. However, with one of these, you are ensured that you will get the most bang for your buck.