Automatically posting on social media is something that most people would love to do. Generally, most businesses would like to be posting once per day but it’s often just not practical. Even agency-based marketers spend so much time creating social media content - it can be up to 10 hours per client, per month. Meanwhile, every digital marketer in the world is time-poor. There are so many channels, and so many sources of content to collate. Automation can be a huge help at every stage of the process to bring precision, personalization, more leads, higher conversions, and various other benefits. So what are some of the best tools to automate social media?

When choosing a tool to automate social media, there are a couple of things to keep in mind:

• the simplicity of use,

• the functions it offers,

• how useful are those functions for your particular needs,

• do those features justify the price?

Once these terms are met, you have found your winner. And, of course, as it is essential to pick the right tool to automate social media, we have compiled a list of tools that will make that decision much easier.

Hootsuite

Hootsuite is a very versatile tool to automate social media by allowing you to manage LinkedIn, Twitter, Instagram, Facebook, Pinterest, and YouTube from a single platform. In addition, it can speed up your workflow with its post-scheduling feature that you can apply to any of the mentioned channels.

Other key features include:

• Centralized dashboard for managing multiple social networks

• Monitoring and listening for mentions and keywords

• Analytics and reporting to track campaign performance

• Team collaboration with task assignment and permission management

• Security features like two-factor authentication

• Hootsuite App Directory for third-party integrations

Overall, Hootsuite simplifies the process of managing, scheduling, and analyzing social media content across multiple platforms. Its automation capabilities save time and help users develop effective strategies to grow their online presence and engage with their target audience.

Sprout Social

Sprout Social is one of the largest social media management platforms. It helps businesses automate their social media tasks and optimize their social media strategy.

Features of Sprout Social include:

• Automation of social media tasks, such as scheduling and publishing posts across multiple social media channels - allowing businesses to plan their social media content in advance and ensure that their posts are published at the optimal times for maximum engagement.

• Advanced social media analytics helps businesses measure the performance of their social media strategy and identify areas for improvement. This includes insights into key metrics such as engagement, reach, and follower growth, enabling businesses to track the performance of their social media campaigns over time.

• Social listening features allow businesses to monitor social media conversations around their brand and industry, and customer engagement features enable businesses to respond to customer inquiries and comments in a timely manner.

• Team collaboration tools help businesses streamline their social media workflow and ensure that everyone on their team is on the same page.

Sprout Social's automation feature allows businesses to save time and effort by scheduling posts in advance and ensuring that they are published at the optimal times for maximum engagement. This helps businesses optimize their social media strategy and achieve better results. Additionally, Sprout Social's social listening and customer engagement features enable businesses to build and maintain strong relationships with their audience on social media. 

Later

Later is a social media management and scheduling tool primarily focused on Instagram, but it also supports other platforms like Facebook, Twitter, Pinterest, and LinkedIn. It helps users visually plan, schedule, and analyze their social media content, making it easier for businesses and individuals to maintain a consistent and engaging online presence. 

Some of the key features of Later include:

• Visual Content Calendar: Plan and organize your social media posts using a drag-and-drop calendar for a clear view of your content strategy.

• Media Library: Store and manage your visual assets, such as photos and videos, in a centralized library, making it easy to access and reuse content.

• Post Scheduling and Auto-Publishing: Schedule your content to be published automatically at the optimal times to reach your audience.

• Analytics and Insights: Track the performance of your social media posts to understand what content resonates with your audience and to optimize your strategy.

• Hashtag Suggestions: Discover relevant hashtags to help increase the visibility of your posts and reach a wider audience.

• Multi-platform Support: Manage and schedule content across various social media platforms, including Instagram, Facebook, Twitter, Pinterest, and LinkedIn.

Later is particularly popular among Instagram users, as it offers features tailored to the platform, such as Instagram Stories scheduling and an Instagram “link in bio” feature to drive traffic from your profile to your website or other online content.

ContentStudio

ContentStudio is another interesting tool to automate a social media post. It does so by simplifying the process with its publishing & scheduling feature. You can bulk-upload your posts into the software via CSV and then distribute them to your liking. It also enables establishing custom topics to have trending items posted to your social media automatically.

This tool also offers other automation capabilities, such as the auto first comment feature, automatically posting the first comment on Instagram, Facebook, LinkedIn, and YouTube.

Analytics-wise, this tool includes metrics such as:

• best times to post,

• follower behavior,

• follower demographics,

• UTM tracking.

There are a few more features that you can play around with, such as the in-app image editor, link shortener, digital assets organizer, and similar.

Meet Edgar

Meet Edgar is a small but efficient tool for social media automation. Its main perk is re-purposing evergreen content. It does so by sorting successful old posts independent of recent news. You can simply add those posts into the software via the auto import feature and then categorize them according to your preferences.

After that, you can easily schedule the posts on various social media platforms, including:

• Facebook,

• Instagram,

• Twitter,

• TikTok

• Pinterest

• LinkedIn.

Furthermore, Meet Edgar also enables the automatic development of 5 versions for every update with a single click. It offers A/B test variants on your updates to locate your most potent material.

Coso.ai

Coso.ai is your social media co-pilot. It links into your media library and marketing material, analyses the latest social trends, and looks at what’s working well for similar businesses to your own. Its generative AI creates social media posts for you based on this data, generating text and automatically selecting the most engaging images and videos from your media assets to go with the post. It allows you to easily manage approvals, or pass part of the content process off to a teammate, client, or agency with its shareable screens at each stage of the process. Ultimately it will populate a content calendar for you based on social media trends, your brand guidelines, and your desired social media outcomes. 

The platform is launching into closed Alpha in the coming weeks - just in time for Summer! You join the waiting list here to be the first to know when it’s open to the public. 

In summary

Success in digital marketing is paved with novelties and improvements in the workflow. Various trends are emerging on a daily basis, and staying up to speed is crucial to keep your services and capabilities on point. 

Automation is the present and future of the digital world, and you should get on board sooner rather than later. And by utilizing one of these tools, you will definitely stay in the right lane. Choose the tool that fits your needs best, and automate social media without hassle.